The Paul Brothers Keep Getting Fake Married -- Why?
The Instagram Wedding Industrial Complex strikes again
In my post-workday scroll through Reddit, I stumbled across a post revealing that Logan Paul’s recent lavish wedding was all a show, as he and his… partner(?) Nina are not legally wed. This now brings us to a total of three (3) fake weddings between Logan and his younger brother Jake Paul. I guess content really is king.
If you’re my age or older, you might know about Logan and Jake Paul for their combat sports careers – WWE and boxing, respectively, but they each got their start on the internet through prank videos on Vine, then YouTube where they amassed an impressive following through repeated virality. Jake even had a brief stint on Disney before their controversies reached a fever pitch.
The Vlogging Era
Jake launched an influencer collective that included a talent incubator, content house and marketing machine in an LA mansion, which brought a Jersey Shore-esque energy to the YouTube audience. This included creators like Tessa Brooks, the Martinez Twins and Erika Costell.
Meanwhile, Logan positioned himself as the more responsible of the two, carefully curating daily vlogs, brand deals and even acting gigs before his fall from grace in late December 2017 when he uploaded a vlog that showed a deceased body in Aokigahara forest during a trip to Japan. The global backlash was intense and forced the brothers to rely more on owned content.
Fake Marriage 1: Jake & Erika
Earlier that year, Jake staged a wedding to his Team 10 housemate Erika Costell in Las Vegas, complete with a ceremony, officiant, and YouTube upload titled “We Actually Got Married,” solely for content. Jake later revealed in a New York Times interview that it was all scripted, comparing the stunt to WWE.
Fake Marriage 2: Jake & Tana
In 2019, Jake once again announced an engagement, this time to a storied YouTuber, Tana Mongeau. Tana blew up in the mid-2010s through her chaotic and largely fabricated storytime videos causing viewers to be skeptical about the authenticity of the news. The chaotic duo announced their “engagement” in June and held a lavish yet tacky, live-streamed Vegas wedding in July. It featured MTV coverage, merch tie-ins and even a fight at the altar, but no marriage license or legal officiant, making it another mere spectacle.
Fake(ish) Marriage 3: Logan & Nina
Logan Paul and model Nina Agdal began dating in 2022 and had their daughter Esme in September of 2024. Logan and Nina held a lavish ceremony on August 15, 2025, in Lake Como, but on last week’s episode of the Impaulsive podcast, he revealed that he believes that marriage is a social construct and he doesn’t want the government involved in his relationship. He also clarified that “the song and dance” meant a lot to his “wife,” Nina.
There’s something to be said about the Paul’s commitment to MAGA who purports themselves to be the party of “family values.” Meanwhile, between the 2 of them they just have 2 fake ex wives and a baby mama… Does anyone hear a banjo?
But really, Jake faked his weddings entirely for content — the spectacle was the whole point. Logan, on the other hand, managed to package his non-binding vows as something more aspirational: a picture-perfect Lake Como ceremony, coverage in People and Us Weekly, and the Instagram carousel every girl is supposed to dream about. Only catch? He’s openly admitted he doesn’t believe in marriage and refused to make it legal.
So in the end, Logan gave Nina the hype of a wedding without the commitment, and she seemed perfectly willing to accept that trade-off. Every little girl’s dream!