Hi, I’m Kiara.

PR Pro + Pop Culture Connoisseur

Ever since I was a little girl, I’ve been obsessed with pop culture. I loved reading magazines, was an early adopter of reality TV and a deep curiosity about the ‘who,’ ‘what,’ ‘where',’ and ‘why’ behind each cultural moment.

I ended up turning my pop culture prowess into a profession — doing PR and partnerships for some of the biggest, most recognized brands in the world over the past ten years. The Spin Cycle is where that access meets analysis. It’s pop culture news filtered through a professional lens — the behind-the-scenes mechanics of how entertainment, brands, and culture actually intersect, and what it all means (or doesn’t) for the rest of us.